Having a mobile site to represent your business or company is a great way to expand the audience you appeal to and the network of potential customers you will have. When you are thinking of launching a mobile version of your own website or a separate mobile website to represent your brand and you want to know how to design a mobile site on a budget, there are a few factors to consider to ensure you are getting quality work while saving as much money as possible.
Knowing Your Audience and Their Needs
Before you can launch a mobile site for your business, it is important to get to know your audience by their demographic (age, interests, location and even gender) to help with understanding the colors you should put to use in the design as well as an overall theme you may be thinking to implement.
Concentrate on Content
The most important factor on creating a mobile website layout on a budget is focusing on the content. With the right type of concentrated content, you will not have to pay to have your mobile site designed with enhanced graphics. Instead, focus on placing the content in the most easy-to-find section of your mobile site to keep your readers and users coming back for more. You can also implement simple images and thumbnails of stories and of various products you are currently publishing on your mobile site to avoid design costs while still adding color and depth to the overall layout.
Putting Simplicity to Use
If you have an understanding of what your consumers are looking for and what they need in terms of your website and your business, you can create a simplified layout that helps them to get the most desired content as quickly as possible. By utilizing simplicity in your layout while also delivering the content in a proper position you can save on designing costs while also providing your consumers with what they want, making them come back for more in the future.
When you want to generate revenue from your mobile site if you are on a budget, you can do so by implementing text and banner ads directly into your mobile sites. If possible, avoid adding pop up advertisements, which may cause your consumers to leave your website, never to return. Instead, be sure the ads blend well and do not distract or interrupt your customers from browsing the site overall.